The Citi Microenterprise Development Center is an enterprise development program launched in 2011 with the Bayan Academy for Social Entrepreneurship and Human Resource Development.  The center aims to initially train approximately 300 high potential microfinance clients by offering them the Grassroots Entrepreneurshp Management Course and Small Business Advisory and Coaching Services (SBACS). 

The program seeks to develop the business skills and knowledge of microentrepreneurs through an intensive course on entrepreneurship that covers self mastery, personal finance, marketing, accounting, human resources, and operations management.  The participants have the option of attending additional coaching sessions with a pool of experts in the SBACS sessions. 

 

Citi Philippines’ support of this program is in line with its advocacy in building a bridge between microfinance and microenterprise development, with the hope that high potential microfinance clients will be able to make the leap to a small-sized enterprise.  The program goals are to have 70% of its participants achieve an increase in income and employ additional workers.