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This 2-day course shall focus on the Marketing Function as it serves the overall
business strategy. It will be discussed in relation to the seven Ps which the
enterprise will orchestrate to engage competitors and gain customers. In its
broadest sense, marketing is about creating and accumulating customers.
Marketing, then, is everybody’s concern in the organization—from the R&D to the
Operations Group to the front desk
receptionists, cashiers, chefs, waiters, and other such service people.
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Managing the Marketing Function
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The Seven Ps of Marketing (Positioning, Product, Packaging, Place,
Price, People, Promotion)
Training Date:
Nov.
8-9, 2010
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