ABS-CBN Bayan Foundation

Since its establishment in 1997, ABS-CBN Bayan Foundation has dedicated itself to build the Filipino nation by providing microfinance services to the entrepreneurial poor. Acknowledging that microfinance is just one of the many tools to reduce poverty, ABS- CBN Bayan has changed its direction from being a mere microfinance institution to becoming a social and enterprise development institution in 2006. Thus, entrepreneurship education, area and industry development, health, livelihood, employment were added to ABS-CBN Bayan’s services to create a significant impact in the lives of its clients.

Vision
We, the able stewards of Bayan, envision a happy, healthy and wealthy Filipino nation built on the strength of enterprising families, caring communities and progressive industries.

Mission
We pledge to uplift the lives of Filipino families to ensure the total well-being of their children
We pledge to foster the formation of viable enterprises, the forging of competitive industries and the convergence of area forces and resources.
We pledge to be the premier servicer of servicers as we weave a potent network of nation builders.
We pledge to be the role model in social entrepreneurship and the exemplary stewards of sustainable philanthropy.

Objectives
To improve the quality of lives of the families and communities we serve.
To be a major national, regional and global force in the movement to democratize entrepreneurship and productive education.
To be the most prominent face of Kapamilya corporate social responsibility.
To be one of the best managed social and enterprise development institutions in the world.

Values
ABS-CBN Bayan Foundation anchors its institutional values on the six principles of Equity, Truth, Harmony, Integrity, Compassion and Stewardship or ETHICS. These six principles should be lived on a day to day basis in the policies, procedures and practices of all Bayan personnel. They should be internalized in the hearts and minds of everyone but externalized in their acts and deeds. All must be conscious that values are not idealized concepts but a way of life. Everyone must be a role model, an exemplar of there six values.

E	quity being partial to disadvantaged communities and endeavoring to improve their social and economic well being.
T	ruth openness to all possibilities but the discernment to choose the best option according to what is good for all.
H	armony the ability to function as one synergistic organization where the whole is greater than the sum of its parts.
I	ntegrity conducting ourselves professionally.
C	ompassion love for the communities we serve as cornucopias nourishers of their social, economic, and spiritual lives.
S	tewardship being totally accountable and responsible for the resources and duties entrusted to us.

History
In 1993, ABS-CBN Foundation, Inc. (AFI), funded a microcredit project for 25 poor women and mothers in Loyola Heights, Quezon City.

Noting an ever-growing support for the project, AFI launched Bayan Microfinance as a full development program in May 1997.

Starting with 2 branches in Zambales and Quezon City, ABS-CBN Bayan Microfinance expanded its operations in Bauang, La Union with the help of Bauang Private Power Plant and ABS-CBN Broadcasting Corporation.

Due to the success and widespread support for the project, the program was aggressively pursued. Bayan Microfinance officially became ABS-CBN Bayan Microfinance Foundation, Inc. registered with the Securities and Exchange Commission as a separate non-stock, non-profit organization on January 18, 2000.

In 2001, the foundation was renamed ABS-CBN BAYAN FOUNDATION, INC. because it also provides non-financial services.

In April 2006, Bayan was reorganized to rigorously push the strategies of microenterprise development for wealth creation; training of people in communities on entrepreneurship in cooperation with corporations, academe and various government agencies; and the strengthening of families through livelihood and entrepreneurship training intervention. These approaches were anchored upon the aim of creating a deeper impact in the lives of the families it serves.

Today, ABS-CBN Bayan Foundation is a social development institution that emphasizes entrepreneurship and education, community development, education, values formation and family strengthening.

Leadership and Management

Eugenio Lopez III Chairman Chairman and CEO, ABS-CBN Broadcasting Corporation
Regina Paz Lopez Vice Chairperson Managing Director, ABS-CBN Foundation, Inc.

Members of the Board
Dr. Eduardo A. Morato Jr. Professor and Former Dean, Asian Institute of Management
Federico Lopez President and COO, First Gas Corporation
Amb. Jesus Tambunting Chairman and COO, Planters Development Bank
Christian S. Monsod Director and Consultant, MERALCO
Marcia Feria Miranda President, Punla sa Tao Foundation
Marietta Primicias - Goco Chairman, Sambayanihan Foundation, 1995- present Co- Chair, Social Reform Council, 1995- 1998 Chairperson, Presidential Commission to Fight Poverty, 1995 -1998
Ramon Cardenas Executive Director, Puwersa ng Masang Pilipino (PMaP) Foundation

The Management
President	Dr. Eduardo A. Morato Jr.
Executive Director	Raul IE Manikan

Program Directors/ Head
Deputy Executive Director/Finance	Estelita C. Catacutan
Administrative and Institutional Marketing and Public Relations Director	Lorna B. Balina
Internal Audit and Comptrollership Director	Ethelyn C. Balenton
Area and Industry Development for Entrepreneurship (AIDE)/Health, Employment, Livelihood Program (HELP)	Levi P. Verora