Vision
We, the able stewards of Bayan, envision a happy, healthy and wealthy Filipino nation built on the strength of enterprising
families, caring communities and progressive industries.
Mission
We pledge to uplift the lives of Filipino families to ensure the total well-being of their children
We pledge to foster the formation of viable enterprises, the forging of competitive industries and the convergence of area
forces and resources.
We pledge to be the premier servicer of servicers as we weave a potent network of nation builders.
We pledge to be the role model in social entrepreneurship and the exemplary stewards of sustainable philanthropy.
Objectives
To improve the quality of lives of the families and communities we serve.
To be a major national, regional and global force in the movement to democratize entrepreneurship and productive education.
To be the most prominent face of Kapamilya corporate social responsibility.
To be one of the best managed social and enterprise development institutions in the world.
Values
ABS-CBN Bayan Foundation anchors its institutional values on the six principles of Equity, Truth, Harmony, Integrity,
Compassion and Stewardship or
ETHICS. These six principles should be lived on a day to day basis in the policies,
procedures and practices of all Bayan personnel. They should be internalized in the hearts and minds of everyone but
externalized in their acts and deeds. All must be conscious that values are not idealized concepts but a way of life. Everyone
must be a role model, an exemplar of there six values.
History
In 1993, ABS-CBN Foundation, Inc. (AFI), funded a microcredit project for 25 poor women and mothers in Loyola Heights,
Quezon City.
Noting an ever-growing support for the project, AFI launched Bayan Microfinance as a full development program in May 1997.
Starting with 2 branches in Zambales and Quezon City, ABS-CBN Bayan Microfinance expanded its operations in Bauang, La
Union with the help of Bauang Private Power Plant and ABS-CBN Broadcasting Corporation.
Due to the success and widespread support for the project, the program was aggressively pursued. Bayan Microfinance
officially became ABS-CBN Bayan Microfinance Foundation, Inc. registered with the Securities and Exchange Commission as
a separate non-stock, non-profit organization on January 18, 2000.
In 2001, the foundation was renamed ABS-CBN BAYAN FOUNDATION, INC. because it also provides non-financial services.
In April 2006, Bayan was reorganized to rigorously push the strategies of microenterprise development for wealth creation;
training of people in communities on entrepreneurship in cooperation with corporations, academe and various government
agencies; and the strengthening of families through livelihood and entrepreneurship training intervention. These approaches
were anchored upon the aim of creating a deeper impact in the lives of the families it serves.
Leadership and Management
